Email Design Resources:
Milled.com – Contains an archive of email blasts send out by a wide variety of companies and retailers.
Tips for designing email blasts:
1. Keep it simple, with an advertisement being your main message.
2. Narrow down your navigation items to be just the main pages you want people to go to.
3. Include an Unsubscribe link in the footer of your email, the anti-spam act requires that any email blast people must be able to unsubscribe from if they desire to at any time.
5. Engage the user by including graphics that act as links to other parts of your website. Example: Maybe you include a coupon in your email blast and link them to a page where they can see more offers.